Updated: 03/25/2013

The Print Media




Employment Outlook, Chronology and Internet Links --


Newspapers -


Employment Outlook

>>Advertising revenue in print journalism or traditional newspapers has been steadily falling. It was $45 billion in 2003 and it had dropped to $19 billion by 2012.

Although some people assume that digital or electronic versions of newspapers have made up the difference, this is far from true. In 2012, newspapers lost $16 in ads for every $1 gained in digital ads.

This has severely impacted employment in the field. Even with the expansion of on-line newspapers, full-time employees in U.S. newspaper industry dropped to a low of 40,000 in 2012.

The profession of news gathering has now largely shifted to television and the Internet, and despite print journalism's exciting and influential history, it is no longer a field that offers a bright employment future.

History of Newspapers


Newssheets appear in Venice, Italy


Publick Occurrences, first U.S. Newspaper


John Campbell publishes the Boston News-Letter


The New-England Courant, first printed in 1721, landed publisher James Franklin in jail.


Peter Zenger is put in jail for New York Weekly content, but wins case against New York for seditious libel


Alien and Sedition Acts forbid criticism of key government officials.  Repealed in 1800.


Penny press introduces era of mass communication


Newspapers start using telegraph to transmit news


Associated Press founded


Linotype machines speed up typesetting by making possible the automatic casting of entire lines of type


Period of yellow journalism. This is followed by era of Jazz Journalism.


Government censors press during World War II


Television impacts newspaper ad revenue and newspaper subscriptions


Weekly newspapers get major foothold


Supreme Court allows publication of secret Pentagon Papers; calls government effort to stop publication  "prior restraint"


Washington Post reporters uncover presidential corruption in Watergate scandal


Gannett starts USA Today


First newspapers go online


TV advertising exceeds newspaper advertising for the first time.

2009 - In the early 2000s, newspaper circulation drops significantly, ad revenue does not keep up with expenses; major newspapers cut back on staff; a few file for bankruptcy; and a few switch to Internet only editions.

>>Links to major U.S. newspapers

The New York Times (readers can see a few free stories a month, after which a subscription is required.)

The Washington Post

The Times of London

The Los Angeles Times (a few free stories a month, after which a subscription is required.)

The Wall Street Journal (paid subscription)

USA Today

>>In the next module we'll move to another print medium: magazines.

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