Updated: 05/072013

The Print Media - 5






Perspective - I


>>Today, only about a third of the people in the United States read a daily newspaper  -- a percentage that has been dropping for several decades. Weekly newspapers  --  many of which are free  --  have the largest circulation.

>> Not only has newspaper readership not kept pace with the increase in population, but with the dip in the economy starting in 2008, which affected advertising revenue, some papers ceased publication. 

The top newspapers -- The New York Times, The Los Angeles Times and USA Today have all cut back on staff. The Christian Science Monitor, one of the oldest U.S. newspapers, stopped regular publication in 2009 and went entirely on line.  

>> Thirty years ago, more than 60 percent of young people read a daily newspaper. The fact that today most young people no longer do, does not speak well for the future of newspapers.  As you can see from this graph, the majority of newspaper readers are age 50 and above.

>>As we revisit the chart below, which approximates the use of key news sources over time, we can see the sharp falloff in newspaper readership in the United States. The drop in CNN, which used to be the "news standard" of cable news, is in large measure due to the jump in popularity of opinionated news sources such as Fox News and CNBC.

Use of News Sources Over Time

>>Research indicates that younger people are becoming less interested in news from any of the mass media — newspapers, newsmagazines, or television. As you can see from the chart above, the Internet, which includes blogging, Facebook and Twitter (the green line), is now considered major a source of news an information.

>>Now let's take a look at the world's major newspapers.


Japan's Newspapers (total)

53 million


10.1 million


8.3 million

U.S. Newspapers (total)

55.2 million

USA Today

2.3 million

The Wall Street Journal

2.1 million

>>Although Japan has a much smaller population than the United States, it has a much greater share of newspaper readers. Many plausible reasons are given for this, but according to one writer in USA Today, "The comparative dearth of U.S. newspaper readers is a direct result of our schools' inadequacy and inability to develop schoolchildren into easy readers or help them realize that world events can impact their lives and futures in important ways." In truth, the popularity of the Internet and social media have probably had the greatest impact.


Newspapers — History's

First Historical Record

>>From their earliest days, newspapers have represented the nation's first historical record. At the same time, we have to take into account that the views of some newspapers are skewed toward their publishers and a niche audience. Some are considered liberal, some conservative, some like The Wall Street Journal are pro-business, and a few champion fringe views.

In order to survive, all newspapers must be responsive to the needs and interests of readers, as well as to the sensitivities of their advertisers.

We'll discuss more about the future of newspapers later, but we need to start at the beginning in order to put things into perspective.


In the Beginning...

>>The earliest form of newspapers were called acta dirua (daily acts). They were hand written and posted by the Roman government in public places. That was 2,000 years ago.

It wasn't until 1566 that publishers in Venice, Italy started selling actual newssheets  --  something that could be considered a rudimentary type of newspaper.

>>The next development took place in 1665, when the first English newspaper, the Oxford Gazette, was published each week under the authority of the Crown. The first daily English newspaper was London's Daily Courant in 1702.

As in the case of books, the idea of newspapers was brought to America from Europe during the Colonial Period. The first official colonial newspaper was Public Occurrences. However, the newspaper only had a one-day "history."

Among other things, it carried a story of the French King, who reportedly seduced his daughter-in-law. This caused a bit of a political rift, and not being all that concerned about finding out the truth of the matter before he acted, the governor of Massachusetts simply closed down the newspaper.

>>After that questionable endorsement of an enfranchised press, it would be another 14 years before the next newspaper appeared. It was the Boston News-Letter, and the year was 1704. Under its nameplate it said, "Published by Authority." The "authority" was the post office, which was run by the governor's appointee, who, not surprisingly, saw that nothing was printed that detracted from the governor.

As in the case of the first books in the colonies, most of the content of the Boston News-Letter was "borrowed" from Europe  --  mostly from the Oxford Gazette, in England, which by this time had been renamed the London Gazette.

The process of copying news out of the Gazette meant that the "news" was often several months old before it appeared in the Boston News-Letter. Local news consisted of brief notes about ship arrivals, deaths, political appointments, court actions, sermons, and the activities of Indians and pirates.

>>The next significant historical development was the start of Philadelphia's The American Weekly Mercury. Although it was an "authorized" publication, the publisher ended up in jail after saying that he hoped the General Assembly "will find some effectual remedy to revive the dying credit of the Province and restore us to our former happy circumstances." (Pretty subversive stuff in those days.)

>>The next newspaper to appear  --  and the next person to end up in jail  --  was James Franklin, who published The New-England Courant in 1721. James, who was Benjamin Franklin's brother, languished in jail for a month. After getting out, he was forbidden to publish the Courant or any paper "of like nature."

>>But it always helps to have a capable brother. James turned over the publication of the Courant to brother Benjamin. Benjamin learned from his brother's experience and started writing under the pseudonym of Silence Dogwood; yes, Silence Dogwood!

Benjamin Franklin had a talent for writing and soon his work became popular. Although what he had to say upset some people  --  even to the point of having his life threatened  --  Franklin's talent in the newspaper business soon carried him into new publishing enterprises.

He eventually became publisher of the highly regarded Pennsylvania Gazette. From here Franklin fathered a chain of newspapers, along with Poor Richard's Almanack, one of the first American magazines.


Zenger Takes the

Government to Court

>>The next newspaper event of note took place when Peter Zenger began publishing the New York Weekly Journal in 1733.  Zenger was arrested for seditious libel and slander after he supported a number of antiestablishment merchants who were opposed to the methods of the colonial governor.

However, Zenger didn't "go peacefully into the night," he continued to edit his newspaper in jail and had his relatives print and deliver it. To make matters worse (for the governor) Zenger launched a court case against the slander charge.

This got off to a bad start with two of Zenger's lawyers were disbarred for trying to have the judge removed from the case. The judge had been appointed by the same governor who had initiated the case, which, of course, represented a conflict of interest.

>>Not giving up, Zenger's friends then hired the eloquent lawyer Andrew Hamilton, who would later gain considerable fame in politics. Hamilton forcefully argued that "truth" was a valid defense for libel. Up to this time an article could be judged libelous and a person could be arrested and sent to jail  --  even if everything in the the article was true.

The strength of Hamilton's argument at the time rested on the concept that truth is essential to liberty and that no person or institution should be able to stand in the way of truth. The concept seems self-evident, and it would later be one of the cornerstone concepts of the Bill of Rights.

But there was still a major hurdle to overcome.


Alien and Sedition Acts

>>In 1798, just seven years after the First Amendment to the Constitution was adopted that was designed to protect free speech from government interference, Congress passed the Alien and Sedition Acts. These were designed to severely limit the public's right to criticize the government, the President, or any member of the President's cabinet.

Many people were jailed for violating the act. However, soon the public began to realize the price that was being paid for muzzling free speech. They reacted negatively, voting President John Adams, who had supported the act, out of office. Thomas Jefferson replaced Adams two years later. Not coincidentally, Jefferson had opposed the Alien and Sedition Acts.

>>In the next module we'll finish the historical perspective on newspapers.

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